Become An Influencer

The Ultimate Guide (With 23 Strategies)

There are more influencers than ever today.

As a result, people want to become influencers more than ever before.

More than half of millennials want to become one.

Those are some stats from a recent report by the research firm Morning Consult.

A whopping 86% of Gen Z and millennials (ages 13-38) state they would post sponsored content to get paid.

But the true question is:

How do you do it?

Figure Out Your Why

The first step is recognizing why you want to be an influencer.

Maybe you are a business owner who wants to establish yourself as an authority in your field and become the go-to resource for all industry-related matters.

Or maybe you are passionate about something, like travel, and want to find a way to turn it into a full-time business and engage with the digital travel community.

The bottom line is you want to connect with people and share your ideas.

But you don’t know where to start.

I’ve created this guide so that you can start becoming an influencer today.

After reading it, you will have actionable strategies at your fingertips, allowing you to stand out from the rest and grow your following organically.

The contents show what we’ll be discussing. You can read through the guide from start to finish or jump straight to the sections that interest you the most.

Table of Contents

Shedding Light on Influencers’ Mythical Status

Why are influencers so sought after? Why does everybody want to be one? 

People need to connect, which according to Social Media Today, is the reason social media has taken the world by storm.

According to Edelman, a global communications firm, people love influencers because they express fascinating ideas and provide entertaining content. People don’t even mind if their favorite influencers have small followings. What they care most about is relating to their content.

People get inspired by influencers.

Their most appealing aspect is their relatability. They seem like regular people, just like you and me.

Kim Kardashian is an influencer, but she has become one because of her high-level celebrity status. So, we can’t relate to her.

We can relate to people like Kimmy, who has 20,000 followers. She didn’t have time to work out today but posted a 10-minute recipe her kids loved.

Now THAT is something we can relate to.

The question remains: How do we become an influencer?

How Influencers Revamped the Marketing Landscape

Who are you going to trust more when deciding on which coffee machine to buy? An ad or your friend who swears by his new macchiato-making machine miracle?

Consumers trust word-of-mouth and friend recommendations more than any other advertising forms.

People trust social media when making purchasing decisions. Edelman publishes a yearly report about consumer trust and brands, the Trust Barometer. In 2019’s report, they found that 63% of the respondents trust messages coming from people they can relate to.

That’s a 7% increase since 2018.

Influencers have become our new digital friends.

Brands have caught on to this. Influencer marketing has emerged as one of the center points in marketing strategies.

A study by Twitter and Annalect showed the value of influencers on Twitter and how they affect consumer behavior. 40% of Twitter users claim they have bought something because it was recommended by a Twitter influencer.

According to a survey by the Influencer Marketing Hub, 63% of marketers are planning on increasing their influencer marketing budget in the following year.

Now let’s get started.

What do you have to do to gain a loyal following on social media and become an influencer?

1. Breaking Down the Influencer Persona

Do influencers have any common characteristics?

Is there a formula that breaks down what makes influencers so popular?

According to a study about influencers, the majority of social media influencers share the same personality traits with successful CEOs. This makes sense if you consider that CEOs are also people who have a lot of influence over others.

They found that social media influencers are perceived as “verbal, smart, ambitious, productive, and poised”.

You might be thinking, “I don’t possess all those qualities.”

Are you doomed?

Of course not.

Influencers are commonly in the spotlight, sharing their opinions, whether in written or oral form.

If you’ve never spoken in front of the camera, then the next strategy is for you.

2. Become a Public Speaking Pro

Influencers create a lot of video content by talking straight to the camera. Becoming more articulate should be one of your top priorities. You can do this by practicing your public speaking skills.

Here are some tips:

1. Practice talking in front of a mirror.

2. Record yourself giving a 5-minute talk and then go back, watch the recording, and review where you stumble in your speech. Take note of how many fillers (e.g. uh, um, etc. you use.

3. Go back and record again.

4. Always keep notes nearby, listing the major points you want to discuss. These will help you stay on track when speaking. Avoid reading straight off a piece of paper or your phone.

5. Repeat previous steps with different topics. You can also get a friend to listen to you and give you feedback.

6. Practice, practice, practice!

But what if you want faster progress?

If you aim to strengthen your speaking skills in a shorter period, then taking a speaking course by an experienced speaker might be your best bet.

Kevin Abdulrahman, a motivational speaker also known as “The Man Inspiring Millions”, offers his valuable advice is his Public Speaking course. This course will offer you step-by-step guidance and sophisticated techniques that will hone your public speaking skills and get you ahead of your competition.

3. Pinpoint your Goals Using the SMART methodology

The more specific your goals are, the clearer the route to success will be. A simple formula you can use for this the SMART framework, created by George T. Doran.

SMART is an acronym for Specific, Measurable, Achievable, Relevant, and Time-bound.

How can you use it to work out your goals?

Simply take a few minutes to answer the questions below:

  1. Specific:
    What do I want to achieve? (e.g. get brand deals with successful companies, generate more leads for my business, get more opportunities in my field, i.e. public speaking events)
  2. Measurable:
    How will I know I have achieved this? (e.g. a clothing retailer approaches me for a sponsored post, I get to collaborate with a major influencer in my field, I have a 25% increase in my sales, etc.)
  3. Achievable:
    What can I do to achieve this? (e.g. post guest posts in other influencers’ blogs, post content on my social media account daily, research unique content that will benefit my audience, etc.)
  4. Relevant:
    Is worth my time and energy? Do my goals align with my general goals in life? (e.g. if you want to become a digital nomad influencer, are you comfortable living a life where you are constantly traveling?)
  5. Time-bound:
    When will I have achieved this goal? What should I be doing today, next week, next month to help me achieve this goal?
    For instance, if your goal is to reach 10,000 followers in 6 months, what do you have to do now to reach 1000 followers in your first month?

When you start accomplishing some of your goals, keep coming back to this methodology to set new short-term or long-term ones.

4. Zoom in on Your Winning Niche

If you want to hit the influencer jackpot, you need to center your energy on one specific niche.

If you already have a business or you are a freelancer, then you already have this covered. Your niche is your business. You can use social media to educate people and make yourself an authority in your industry.

What if you don’t have a business?

First, we need to discuss what a niche is.

A niche is a segment of the market. Here are some examples of popular niches:

  • Gaming
  • Fashion
  • Beauty
  • Health/Wellness
  • Food
  • Technology
  • Travel
  • Lifestyle
  • Entertainment
  • Entrepreneurship


When choosing your niche, think of things you already know a lot about, or are excited to research and learn more about. For example, you might be a budget traveler who knows when to book the cheapest flight and which hostels give you the biggest bang for your buck.

Make your niche uber small.

It may seem counterintuitive, but the smaller and more specific your niche is, the more results you will get. Selecting the food niche will provide you with an overly broad audience. If you focus on a smaller category though, like healthy food, vegetarian recipes, Mediterranean diet, etc. you will have a more concrete content strategy and a more loyal following.

An example of this is Wendy Kou, who has an awfully specific niche, colossal cookies. She also has over 95,000 followers, who enjoy her attractive pictures of gigantic cookies.

The more you zoom in on your niche, the easier it will be to appeal to a specific audience and their needs.

5. Envision Your Ideal Follower Persona

In marketing, the buyer persona is a representation of an ideal customer. This term helps people in marketing and sales create a more concrete strategy to target their audience.

I will show you how you can use this strategy to create your ideal follower persona.

Start by researching other influencers in your niche and looking at their top follower profiles.

Make a note of which followers comment the most on their profiles and then visit these followers’ profiles to get an idea of what they might be like in real life.

Now take out your phone or a notepad and answer these questions:

  • How old are they?
  • What’s their gender?
  • What is their marital status? Do they have kids?
  • How do they spend their free time?
  • How much money do they spend?
  • What do they struggle with the most?
  • What are their hopes and dreams?

An example of an ideal follower persona:

Susan is a fitness trainer who wants to become a fitness influencer. She follows profiles like Shona Vertue, a personal trainer who has 438,000 followers on Instagram.

By studying the top commenters on Vertue’s posts, she can come up with a description of her ideal follower persona.

Gender: Woman

Ages: Roughly 25-40

Interests: healthy food, vegetarian lifestyle, meditation, fitness for health, not weight loss, wellness enthusiasts

Now Susan knows who she is catering for when she creates her content strategy.

For people to trust an influencer, they need to resonate with most of their posts. They need to feel encouraged, informed, and validated for their beliefs.

If Susan consistently centers her content around these topics, she will stay loyal to her followers and form a stronger bond.

What do influencers have to say?

Caitlin McAninch (caitlinmcaninch) of EscapeReno, specializing in the West Coast Travel niche with over 26k followers says, “Numbers and followers matter, but not if they don’t fit your target audience. It’s way better to have 1,000 followers that trust you and love your content over 5,000 followers who aren’t interested in what you’re posting about.”

So, how do you get those 1,000 loyal followers and how will it help? Let’s go on to the next strategy.

6. Aspire to Get 1,000 True Fans

How many followers do you really need?

In 2008, Kevin Kelly, the founding editor of Wired magazine, wrote an article entitled 1,000 True Fans. In this article, he explained how artists only need 1,000 true fans if they want to make a living off their art.

He said,

“A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free YouTube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.”

According to this theory, if you want to make a living off $100,000 a year, you need 1,000 fans who will spend an average of $100 each year.

This is based on the idea that a true fan will generate more profit than a regular fan. True fans are not simply important because they can generate more sales, but also because they play a powerful marketing role, since they enjoy promoting your work for free.

How is this applied to influencers and their followers?

By placing your true fans in the center of your strategy.

Your true fans should become a constant testing ground for the strategies to grow your following. You can do this by frequently asking yourself questions like this:

  • Which of my posts get more engagement and why?
  • What type of language do my true fans identify with?
  • What do my true fans get excited about?


When you create a tightknit community in a specific niche and devise an actionable content strategy that gives value and stays consistent with your beliefs, the followers you get will become true fans.

Tips to resonate with your true fans:

  • Show empathy. Use your content to show your audience you understand what their hopes and dreams are. Regularly address their problems and give them solutions.
  • Connect with your audience. Reply to every comment somebody makes on your profile. Visit other profiles in your niche and make sincere, thoughtful comments on their posts. Dedicate at least half an hour a day to this.
  • Allow your values to show through your content. Stay consistent in your values when you communicate your message. That way you will keep attracting the same type of followers.


This brings us to our next strategy:

7. Choose Your Ideal Platform

Now that you have defined your niche, the next step is to pinpoint which platforms will allow your influencer strategy to take off.

Do you have to be on every social media platform?

Of course not.

Choosing one or two platforms you can put all your energy into will be far more beneficial for you. There is no point in creating profiles on 5-6 different channels if you don’t have the time or resources to create a powerful content strategy on each one.

So, which channel should you choose?

According to the Influencer Marketing report, Instagram is at the top of the list when it comes to attracting influencers. When brands want to approach influencers, four in five (79%) choose Instagram, 46% go to Facebook, 36% head to YouTube, 24% choose Twitter and 12% go to LinkedIn.

How do you determine which platform is best for you? The first question you should ask yourself is: Where is your ideal follower persona (which we described in #5) hanging out?

For example, if you want to be an entertainment influencer and provide your commentary on the entertainment industry, then you could put your energy into YouTube. The recent rise in commentary YouTubers is making it a popular niche for new influencers. An example is Philip DeFranco, who has 6.4 million subscribers and provides witty and entertaining content about current events, celebrities, and the media.

If you are a marketing executive, who wants to build a following based on your marketing skills and knowledge base, to bring in more sales, then you might have to look towards different channels.

Thought leaders in business sectors can be found on business-oriented sites like LinkedIn. Like Brené Brown, a professor, author and lecturer, known among other things, for her inspiring TED talk, The Power of Vulnerability. 

Thought leaders are also on Twitter, the place where the media, journalists, industry leaders and social commentators like to spend their time. 

For example, Rand Fishkin, the co-founder of SparkToro. He has 435.000 followers on Twitter, which he uses to tweet about marketing, technology and start-ups.

The bottom line is to try to find the channel you can best utilize to target your ideal audience.

8. Promote Your Posts on Different Channels

If you are focusing your energy on one or two platforms, promoting them on others can be beneficial too.

Caitlin McAninch (caitlinmcaninch), who we mentioned in strategy #5, uses a combination of social media websites to attract more followers.

She says, “Consistency and staying active daily on every platform is important. For example, with Instagram, posting, liking and commenting daily, all help show the app (Instagram) you use it, so it boosts your posts organically. Same with Pinterest. Continue to pin daily, your own content and others’, and your account will organically grow quickly.”

She continues, “Be open to sharing your account in other places. If your goal is to grow on Instagram, share your Instagram posts to Facebook, Twitter and Pinterest. Tons of my Instagram posts blow up on Pinterest, driving traffic to my Instagram account for free! Growing can be slow, but it will happen if you keep at it.”

9. Spy on Other Influencers

You’ve located your channel of choice, so it’s time to do some research.

Notice what leading influencers are doing and see what you can implement in your strategy.

  • Make a list of 10-20 top influencers in your niche.
  • Categorize the type of content they are creating. Categories can include informational posts, personal stories, sponsored posts, etc.
  • Consider the types of media they are using. Are they making videos? Posting infographics? Taking eye-catching photographs?
  • Where are they posting? Are they writing articles on LinkedIn? Are they hosting live sessions on Instagram?

After doing this, consider which strategies you can make your own and use in your content plan.

10. Establish Your Unique Hero’s Journey

Storytelling is the most powerful type of content you can utilize to attract followers.

It’s time to create your Hero’s Journey.

Joseph Campbell was an American professor of literature who created the theory of the Hero’s Journey in his book The Hero with a Thousand Faces. According to Campbell, the hero’s journey provides a theoretical framework for the depiction of a character. It is the story of a “hero” people can relate to. In his research, he observed that variations of one single narrative can engage and inspire other people.

If you want to separate yourself from others on the internet, you need to create a hero’s journey for yourself, and one that your followers can relate to.

Matthew Becker of Mom and Dad Money has an excellent example of a hero journey. When he first became a new father, he struggled with angst regarding money. He didn’t know how to plan for a financially secure future. Eventually, after excruciating research and trial and error, he learned everything you need to know. Now, he helps other families manage their finances and provide for the future. 

By using the Hero’s Journey, you can target people who have the same hero’s journey, and you can become their mentor.

You become the expert who sheds light on the path to success.

11. Optimize your Social Media Bio

OK, you’re on social media. What do you say in your bio?

Brittany Hennessy, in her book Influencer: Building your personal brand in the age of social media, states a common trait among new influencers is that they do not provide a clear, informative bio in their social media profiles. They usually have a vague description, they don’t clearly state their niche, and they lack any contact information. This can result in losing potential followers and business deals.

Your audience should land on your page and know from the get-go what it is you do.

Phil Cohen is an Instagram influencer with over 700,000 followers. He’s an Art Director who takes minimalistic photographs of men’s outfits. As you can see from his bio, he makes it easy for people to find out who he is, what he does, and how they can contact him.

Things you should include in your bio:

  • Brief description of what you do and what your profile is about.
  • Your email address and/or other contact information.
  • Links to your website or other profiles.

12. Establish Social Proof

Social proof will help further establish you as an influencer in your niche. Social proof is a term coined by Robert Cialdini in his book Influence. He states that social proof is:

“The tendency to see an action as more acceptable when others are doing it.”

We are social creatures. We look to others to determine how to react in certain situations. We listen to what other people are saying to form our own view. We notice who other people are following when we want a leader.

How can you utilize social proof?

Get your name out there: Submit articles to highly esteemed publications like Entrepreneur or Forbes, or other respectable ones in your niche. When people see you have a presence on credible sites, they feel they can trust you.

Repost positive things people say about you: There’s nothing wrong with sharing your successes as long as you do it in a way that gives value to your audience. Did somebody like your blog post? Why not share that in your Instagram story? Maybe somebody else will find it helpful too.

Get endorsements: Seek partnerships with other influencers in your niche. Build relationships with them so that they can share your content. Reshare and engage with their content as well. We’ll discuss this more in the next strategy.

13. Build an Alliance with other Influencers

Having strong ties with other influencers in your niche can give you a real boost. Being endorsed by a fellow influencer in the same niche is one of the best ways to acquire new followers who will resonate with your content.

When you collaborate with influencers in your niche, it connects you to their audience. Being invited to another influencer’s platform gives you credibility since the influencer is already trusted and respected by their following.

Also, getting featured in interviews, whether they are in blog posts, on podcasts or any other medium, will contribute to growing your following, because people have the opportunity to be introduced to you and learn more about your life.

For instance, the Instagram Live function makes it easy for two influencers to broadcast a live collaboration or discussion to both of their audiences at the same time.

There’s no doubt that you’ll get a great boost if you work with the right influencers. But the big question is: How do you approach them?

Here are some tips to help you locate influencers: 

  • Join Facebook groups. There are all sorts of groups that center on different types of platforms or different types of niches. Join them all and connect with other influencers there. There are also many communities, such as engagement groups, where you can help boost each other’s posts. 
  • Go to influencers’ profiles directly. Like, share and comment on other influencers’ content on their profiles. Once you have established a connection, you can message them for a collaboration.
  • Build relations with influential people in your niche. For instance, find the admins of LinkedIn groups in your niche, and build a relationship with them. Soon, they will be sharing your content with their network.
  • Contact influencers via emails instead of direct messages. Messages often go unseen and can be deemed as unprofessional. Send an email instead.
  • Make valuable contributions through your comments. When you take the time to comment on another influencer’s post or blog, giving an insightful and thoughtful response can take your relationship to the next level and draw more attention to what you are doing.


Comments like “Nice post!” or “Great work!” end up looking spammy, so avoid them at all costs. Set a goal to showcase your knowledge on your niche through your comment and you’ll notice a surge of traffic coming your way.

14. Build an Airtight Content Strategy that Provides Value

The number one secret to creating content that gets reactions from your followers is centering it around your ideal followers and their needs.

As Dale Carnegie in How to Win Friends and Influence People has said:

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

When creating your content strategy, consider the following:

  • Do research: Dig into communities in your niche and take notes on all the struggles and pain points people have. You can search on Reddit, YouTube, Facebook groups, Quora to name a few. Focus your strategy on providing solutions to problems real people have.

    You should revolve your content around the questions people in your niche are asking. Go further into the comments and see what type of answers are being given. Is there something missing? Is there something you can add?

    Make sure that your content goes above and beyond, offering unique points of view and actionable tips and resources.

  • Find your tone: Keep a consistent voice throughout your content: What type of tone will you have? Is it light-hearted and airy? Calm and collected? Will you use humor? Savvy comments? Once you determine this, try to stay as consistent as possible.
  • Learn how to respond to comments: When people start to engage with your posts, the next step is finding the right way to comment.

    The first rule is to always reply to a comment, even if someone has made a negative one. Take the negative comment as constructive feedback and respond graciously, acknowledging the commentator and their opinion, even if you don’t agree. You can say something like, “Thank you for your feedback. I see things differently, but we can agree to disagree.”

    If a follower asks a question, take the time to respond, and build rapport. Stay true to your tone in your comments, whether that means providing a sophisticated, lengthy response or a light-hearted, funny one.

    Your followers took the time to comment on your content, so acknowledging them and responding is crucial.

  • Value quality over quantity: There’s no point in publishing 5 posts a day on your Instagram account if they aren’t useful to your followers. The same goes for your blog. If your blog posts don’t offer unique content, your followers won’t be interested. Put your energy into producing high-quality, valuable content people will want to engage with and share.
  • Be relatable: Psychology studies show people like those who are similar to them. Use your hero’s journey (mentioned in #9) to show your followers you are a living, breathing example of the person who has overcome their struggles. Show that you understand and can help them attain their goals.
  • Pose questions: When aiming for more engagement, there is a sure-fire way to get it.

    Ask questions. Incorporating questions in your posts is what gets a dialogue going and encourages people to comment.

    The more people comment, the more social media algorithms will work in your favor, getting your post in front of more people. Questions also help to gauge what type of content resonates most with your audience. 

  • Planning: How often will you be posting? On which channels? Taking the time to pre-plan what you are going to post instead of just going with the flow is what separates amateurs from professionals. Keep your goals in mind when planning your content.

15. Create Shareable Content

If you want to start attracting more people to your blog or social profiles, you need to make content people will want to share.

An influencer who has shareable content can quickly grow organically. Since their followers are sharing their posts, they get more traffic to their social profile or website, which leads to more followers and engagement.

Types of engaging posts:

  • Trending topics: Use Google Trends to find what people are talking about and create content about it.


  • How-to video tutorials or blog posts: Create content with practical, informative advice or guidelines on how to achieve something.


  • Authentic product or service reviews: Provide detailed reviews of products you know your audience is interested in.


  • Entertaining content: People love sharing content that makes them laugh or smile.


  • Issues your audience struggles with: Provide solutions to problems your audience has.


  • Polish your headlines: Make sure your headlines are eye-catching and entice your audience.


  • Aesthetics: You don’t need to invest in expensive cameras or video editing software right from the beginning, but you should try to include good lighting in photos and videos, attractive pictures in your posts, an easy-to-read blog post layout, and consistent colors in your profiles.


  • Sharing your why: Never forget why you are doing what you are doing. Your why should ooze through your content and help you connect to your audience.

16. Polish Your Communication and Writing Skills

The previous strategies made it clear that you are going to be doing a lot of writing as an influencer.

So how do you polish your writing and marketing skills?

1. Learn from the masters.

If you really want to get down to the nitty-gritty of communication and top-notch marketing strategies to grow your following, then you should learn from the best.

Here are the books we recommend:

2. Hone your skills writing skills.

Copywriting courses can be useful for influencers since they focus on teaching you how to create a persuasive message, reach your audience, and guarantee a response.

Here are some of our favorite copywriting courses that will help you captivate your followers:

  • Kopywriting Kourse by Neville Medhora promises to teach you how to “write like you speak and sell like hell”.

  • Snow Cones is a copywriting course by Cole Schafer which can teach you how to perform the magic of copywriting in a quick 10,000-word crash course.

  • Joanna Wiebe, one of the best copywriters out there, offers lots of resources and courses on Copyhackers that can teach you how to use words to persuade your audience even if you’re a beginner.

  • The Copy Cure, a partnership program by Laura Belgray of Talking Shrimp and Marie Forleo, promises to help you learn how to write words that sell and find your unique voice at the same time.

  • Gary Halbert offers excellent writing advice on his website the Gary Halbert Letter, as well as access to his archive of newsletters. The newsletters will show you how sales pages and copywriting work to sell hundreds, or even millions, of dollars.

3. Never make another typo or mistake again.

Grammarly is an online writing assistant which will help you write clearly and more effectively. You simply copy and paste your text into the box and the app instantly highlights the errors, misspellings or anything that has been misworded, and proposes better alternatives.

Another great tool you can use to check your blog posts or captions before you post them is the Hemingway Editor.

4. Create a swipe file.

Go over the ads and posts you see from other influencers daily and try to keep a file of them.

Analyze the techniques they use.

You won’t copy these ads of course, but you can use them for inspiration and ideas when it comes to doing your own writing.

5. Practice, practice, practice

As we’ve mentioned before, the only way to become a better communicator, whether it’s speaking or writing, is to practice.

Continue to practice your writing skills and continue to read as many books as you can get your hands on.

17. Build Your Website

The landscape of social media is constantly changing. Some social media sites might not be around forever. That’s why you need to create your own platform so that you don’t limit your traffic only to one source.

And then there’s the danger of being de-platformed from a social media website.

For instance, in the case of London Real, one of their interviews with David Icke was banned on YouTube, and additionally, they also had their LinkedIn profile deleted.

Fortunately, they have their own website on which they can stream videos and continue providing content for their audience. If they didn’t, they would have lost all access to their following.

To avoid something like this happening to you, it is crucial to create your own platform, where you can stay in contact with your followers.

How to create a website:

  • Buy your customized domain. You can do this on a website like or you can do it right from your host. It’s better to use your entire name or your username as your domain.


  • Register for website hosting. After setting up a domain, you need to register for hosting. We recommend websites like and which make setting up your website easy and affordable. They also offer features like support 24/7 so you won’t worry about any problems arising.


  • Create your website. You can easily create a website without a computer programmer by using WordPress. Elementor is a page builder plug-in on WordPress that allows you to create a dynamic, eye-catching layout. We recommend this because it’s easy to use and allows you to create unique pages by using a simple drag-and-drop feature – so no coding skills are necessary. It has a free and pro version, so you can use whichever one, according to your budget and needs.


  • Regularly update your website. Create a blog where you can post articles. This will help further establish you as an authority, since SEO will work in your favor, driving more traffic from Google to your website.

18. Understand Analytics

Most social media websites, like Facebook, Instagram, and Twitter, offer free analytics tools for your profile. Checking your analytics regularly can show you what is working and what is not.

Apart from analyzing your likes and shares, you can also check out the following:

  • Impressions: The number of times your posts have been viewed.
  • Reach: The number of people who have seen your posts.
  • Engagements: The number of clicks your content gets.


These statistics can help you determine what type of content is more valuable and popular for your followers. You might notice that by changing a headline, or the time you post, you get more interaction with your content.

Experiment to find what works best.

19. Incorporate Popular Hashtags

When posting on social media, hashtags can provide your posts with visibility and get them in front of the right people.

Here are some tips to master the hashtag game:

  • Avoid using the same hashtags in each post. You should constantly research which hashtags are relevant to you and your niche and change them often.

  • You can create your personal, branded hashtag and encourage your audience to use it. This helps promote the idea of a community among you and your followers.

  • Use analytics to test your hashtags. Make a note of which hashtags you’ve used when you notice a rise or drop in engagement.

  • Use tools like Hashtest or #MetaHashtags to do research on which hashtags will work better for you.

20. Consider Using Text Message Marketing

According to Superphone, texts get a 99% open rate.

You can use this technique to form even deeper connections with your audience and target them to post updates about your life or your niche and reach out to ask questions, offering them another medium of communication with you.

It’s a great tool because your messages will reach every follower, going straight to their phone, so it is the ideal way to personally connect with your followers.

Top influencers have already started incorporating them into their strategy, so it’s something you could implement as well.

21. Build Authenticity and Show Personality

According to Superphone, texts get a 99% open rate.

You can use this technique to form even deeper connections with your audience and target them to post updates about your life or your niche and reach out to ask questions, offering them another medium of communication with you.

It’s a great tool because your messages will reach every follower, going straight to their phone, so it is the ideal way to personally connect with your followers.

Top influencers have already started incorporating them into their strategy, so it’s something you could implement as well.

22. Paid Ads and Shoutouts

If you think you need a boost, you can always turn to paid ads on Facebook, Instagram, or Google.

Paid ads help because you can personalize them according to your target audience. It might help to get professional help from a digital agency for this, who have experience and can help you get the most out of your investment.

Paid shoutouts is another route you can go down. Influencers with high engagement rates and large numbers of followers can offer a shoutout at a price. You can contact them via email to discuss this option.

23. Hire the Pros

If you want to move with speed, you can hire a team to help you out. For instance, a copywriter for your content writing, a photographer for your photo shoots, a digital marketing specialist for your ad campaign, and so on.

If you’re looking for a digital marketing strategy to kickstart your influencer career, we can help you out. When you first start your influencer journey, you’re not sure of what you need. All the information might seem overwhelming, so that’s where we come in to help.

Here’s what we do.

At mDOJO, we offer services customized to each influencer’s needs. If you are interested in what we offer, contact us for a free consultation – no strings attached.

We will work together to create a solid, effective strategy that will save you time, money, and unnecessary hassle. If you want to learn more about our services, click here.

24. Bonus Strategy To Keep Growing

The number one thing which will determine your success as an influencer is whether you stay consistent.

Success won’t happen overnight. You need to persevere even when you feel like giving up. Keep posting, engaging with others, and creating amazing content.

Julia Peters (@_antimodel_) says that her 27.2k followers didn’t just magically start following her. She says in the beginning “I was ‘learning by doing’. All my followers are organically generated. I don’t need bots or fake (accounts), because, after all, they only spam my followers’ list. Today I pass my knowledge to others to save them time and effort.”

What does she believe it takes to make it as an influencer? 

“Persistence and believing I am doing the right thing. If you want to grow by yourself and don't have a large budget for advertising, prepare yourself for at least 2 years of hard work. Still, it's definitely worth it."

If you follow our steps, you will see your following growing exponentially in the following months.

The sooner you get started, the closer you will get to success.

As the inspiring motivational speaker Zig Ziglar once said: “You don’t have to be great to start. But you have to start to be great.”