Creating useful, relevant and shareable content to grow your audience and attract the right kind of attention online.
Effective Content Marketing
We employ a strategic approach to content marketing that’s targeted at your audience and designed to help you achieve your business goals. This means creating structured content in the forms best suited to your audience and always focusing on the 20 percent that gets 80 percent of the results. We combine that by expertly leveraging paid, unpaid and earned media working together to effectively share your media with your target audience. No matter what your business goals are, we have the expertise to create content that makes an impact.
How Content Marketing Works
Getting noticed online isn’t easy and requires more than gimmicky tactics. It’s all about building your authority. You need to share high quality, useful and relevant information with your audience. If you can do this right, it’s the key to reaching your business goals.
The 80/20 Difference
There’s a lot of advice online about content marketing and most of it is contradictory. If you try to follow it, you’ll probably find yourself making videos, longer content, or utilizing new media forms. And you’ll spend 80 percent of your efforts on it and get 20 percent of the results. Our content marketing frame is different because we plan strategic content to get the 80 percent ROI that you want. We help you find your ideal audience and plan targeted copywriting, social media, and content writing that’s designed to attract their attention. It’s that simple and it works.